ARA's cost-effective, syndicated studies show you where to place your marketing dollars to reach all the key decision-makers on the construction team: Architects Specifiers Designers ARA has answers to the tough questions: What trends, such as building information modeling, new and social media, are important to architects and specifiers? At what rate are electronic sources of product information such as the Internet and CD-ROMs replacing print sources for product selection? What do architects and specifiers want to see on your website and in your product brochures and tech binders? What role do continuing education programs play in architects' product decisions? What master specifications do architects and specifiers use when writing project specifications? How important are sales reps and factory technical support compared to other information resources? Architectural Research Associates is an invaluable research resource for the building products industry.