ARA can design a custom seminar that will help your staff learn what you want them to know about the building products industry. Our seminars are built upon our extensive library of information gained from our comprehensive benchmark studies conducted over the last seven years. We've presented seminars to the American Institute of Architects and the Construction Market Research Association in addition to building product manufacturers, and we would be pleased to talk to you about tailoring a curriculum to meet your specific objectives. E-mail us for more information.