Dr. Alan Zimmerman and Peter Szego AIA are the principals of ARA.

Alan Zimmerman
Dr. Alan Zimmerman has more than 30 years experience in international and domestic marketing for interiors and construction products with ARA, Radley Resources, Westinghouse and E.F. Hauserman, Inc. He is Professor of Business at the City University of New York--College of Staten Island and leads the international business concentration. He is the co-author of "Essentials of Export Marketing" (Amacom) and "Business to Business Marketing Management—An Integrated Global Perspective" (Thomson/Southwestern). He is a three-time past president of the New Jersey Chapter of the American Marketing Association. Dr. Zimmerman is also a frequent speaker and author on research and marketing..

Peter Szego AIA
A registered architect, Peter Szego has worked with top architectural firms, including Morris Lapidus Associates and Hardy Holzman Pfeiffer Associates, and has taught at Princeton and New York Universities. He has over 20 years of marketing management experience in industry. He has produced projects that have been awarded the Construction Specification Institute's Best Binder of the Year Award, McGraw-Hill's Best of Sweet's Marketplace Award, Architectural Record's Award for Excellence in Advertising, and the AIA's Continuing Education System Award of Excellence. Mr. Szego is a member of the AIA Cornerstone Partners Advisory Committee..